Aldis, digital asset management


Digital Asset Preservation - A Will Steger Legacy

Decades of legacy media

Will Steger is a legendary explorer, the leader of some of the most famous and scientifically significant polar expeditions in history. He led the first confirmed dogsled journey to the North Pole without re-supply and the first dogsled traverse of Antarctica. He’s traveled tens of thousands of miles by foot and kayak and dogsled for over 50 years.

And he documented all of it.

He took pictures. He shot film.

Often, videographer and longtime collaborator Jerry Stenger went along to document the expeditions. Steger knew instinctively that he had a story to tell, and he made sure to capture the raw material, in real-time.

The result: thousands of pictures, dozens of video tapes of varying formats, countless reels of 16mm film and snippets of audio. And for half a century, he’s been doing what we all do with our family pictures and video: he stored it away, trusting that one day he would decide what to do with all this priceless content.

“I had literally a whole room full of stuff,
and I kept it in public storage for 40 years.”

“I had literally a whole room full of stuff, and I kept it in public storage for 40 years,” said Steger. “I always had a rough vision for, you know, my ‘legacy.’ So I always took pretty good care of it, covered it in plastic and so on, because I intended to figure it out one of these days.”

Disaster strikes

“My concern for the changing climate and the polar regions really started in 2002,” said Steger. “That’s when the Larsen Ice Shelf – a huge ice shelf in Antarctica – disintegrated. We had crossed that shelf just twelve years before on the Transantarctic expedition in 1990. And now something the size of Wisconsin broke up. It was an actual catastrophe that the rest of the world didn't know about. But it happened, and that was my call to action.”

The turning point

Steger realized he had an opportunity to be something more than an explorer. He could be a powerful advocate for a public reckoning with climate change. A storyteller. And that meant the time had come to figure out what to do with all those boxes and plastic bins of invaluable media. Giving Steger’s story to the world would require creating and sharing digital assets, and the project would entail significant time and effort. A grant from a supporter allowed him and his team to begin digitizing and organizing the pictures and sounds of 50 years of Earth's history.

Aldis helps with this daunting legacy media project

It was a daunting project, so he reached out to Aldis. “This isn’t what I do,” Steger said. “I’m just like anyone, an average person who doesn’t know this digital world. But with the Aldis team, I was in very good hands, from the start.”

“This is what we do,” said Ellen Henningsgaard, an Aldis digital librarian. “We take in media that’s, you know, chaos. And we give back digital files that are organized, clean and searchable. We make it easier for people to find what they need later.”

Mark Abney, Aldis ingest & delivery lead working with legacy media


Digitizing years of traditional media

The digitization phase of the project has been uniquely challenging. 50 years of polar exploration coincided with 50 years of constant change in film and video technology. “There’s an incredible variety of media,” said Mark Abney, Aldis ingest & delivery lead. “Stuff from (Steger’s) childhood, 16mm film with no sound, so many stunning arctic landscapes, on so many different formats (Betacam, BetaSP, DVCam, Hi-8, HDV, ¾” U-Matic, VHS, CD, DVD, DAT, and audio cassette) covering the changes in media capture over the last five decades. Aldis has been collecting all these decks in our facility, so we have the capability to digitize all these formats. We also have trusted partners we work with for film and slide conversions. It’s been a really interesting project.”

“And on all the expeditions, he always had a still camera (or a photographer) with him, and the stills are amazing and endless,” said Abney. “And then, starting in the 80s, when it got into videotape, they just rolled all the time because… you know, videotape is cheap.”

Steger is happy too. “I’m very pleased working with the team at Aldis. I’m not just saying this – it was a relief once I saw their professionalism, and understood their ideas about how to organize the whole thing. And on top of that, we came in within budget.”

“Every project is important,” said Henningsgaard, “but it’s nice to feel like we’re helping tell a really important story and making sure this content is available and accessible for generations to come.”

Preserving the legacy media of Will Steger

The assets have been safely archived and made available through the cloud-based Iconik DAM platform and are in the process of being personally annotated by Will. Full copies of the digitized content are available for licensed use through Steger's non-profit foundation, the Steger Center, in Ely, Minnesota.

At the risk of over-selling an obvious analogy, it’s all about preserving precious assets: the polar regions of our planetary home, and the media assets that reveal how fragile it is. “I look at legacy,” said Steger. “It’s greater than me or any one person. And it needs to live beyond all of us.” 

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