Frustrations and Fixes

Brand Management is a lot more than just keeping track of ‘brand assets’… and you can’t manage your brand if you don’t have guidelines and a plan to track those brand assets. Your DAM can help.

In the DAM discovery process, you have to take in a lot of information and assess its value to your organization, and distilling it all can be a challenge. However there is a checklist of sorts that ensures you ask and answer the right questions for your unique situation.

The definitions for your keywords, terms, or tags are useless to your DAM without a good taxonomy. A taxonomy is a system that defines the keywords and terms attributed to your assets. A successful taxonomy lives behind the scenes, connecting your assets to your end-users.

The central goal of a DAM is to make your assets accessible for DAM end-users, no matter their workflow. The ability to reuse content maximizes investments already made.

Tagging seems easy, but doing it well, and sustainably, is deceptively hard. The people assigned to cataloging and tagging need to be dedicated to the task.

A dedicated librarian can ensure correct metadata tagging, but when one is not available, the next best option is to create easy-to-use reference materials everyone can use.

You might notice that your taxonomy is becoming a bit overstuffed. If this is happening for your organization, here are some fixes to help you address it.

Why should you care about rights management? It's essential to have a systemic approach so creators can safely use an asset.

Your taxonomy is essentially a specialized dictionary for your organization. Small linguistic inconsistencies can create long-term confusion within your DAM, so it’s best to sort these situations out as soon as they emerge.