Aldis, digital asset management


Helping a big-box retail store manage their in-store video display network more efficiently

Transforming Retail In-Store Media Network Operations

More than a decade ago, major retailers began a transformation from in-store print signage to in-store digital video signage. Delivering content on digital screens was more affordable, and it allowed retailers to update their marketing campaigns more often. An in-store digital network also provided an opportunity for brands to buy screen time on in-store displays to showcase products they were selling at the store.

The in-store media network broadcasts content to customers on screens scattered throughout the store – capturing customers' attention while they shop. All of this content needs to be organized, scheduled, and managed on a weekly business by a dedicated team at the retailer and video network vendor. Each week the content is identified, generated, vetted, encoded, QC’d, playlisted, and transmitted.


Lisa Leonard - Aldis’s Retail Network Operations lead: “A long-term client came to us and said, ‘we need to manage our digital in-store network, can your team help us?’” Aldis, of course, said yes and have been their in-store network partner now for over a decade.

Getting Started

Getting an in-store video network set up and integrated with the store’s Retail Network Operations team is a process that can require several aspects:


  • Encoding
  • Content strategy
  • Playlisting
  • Database management
  • Project management
  • Day-parting 
  • Location-targeted / geo-parting
  • Metric-based reporting
  • Quality assurance
  • Digital signage creation
  • In-store channel publication
"We handle in-store programming
for over 1000 stores across the nation."

Hosting and managing a Media Network can present a huge set of challenges.

We worked closely with our client to create workflows to streamline their in-store Media Network digital content and to bring special care to the video footage playing in its stores – to showcase the screen-based products themselves – and now those screens were doing double-duty: delivering product and promotional messaging, and delivering paid content for Media Network customers.

Aldis quickly became the operational backbone they could depend on, without fail.

We are their Operational Partner

Aldis became a primary operational partner. This role includes ingesting and archiving in a centralized repository all the content that would play on Network-controlled screens; establishing version control; “playlisting” that content on a regular schedule; monitoring the quality of that content; and ensuring its reliable, repeatable delivery. An execution team was developed, and Network Operations was born.

We manage their content

Aldis acts as a liaison between client teams, marketing teams, ad vendors, and technical staff to maintain schedules, day-parting, and location-integrated distribution.

The Process: A Week in the Life of a Content Plan

As our Retail Network Operations Lead, Lisa makes sure content is organized, scheduled, and timed for broadcast within the in-store video network.

A partnership for success

Not everything can be automated. Aldis digital asset management experts play a critical role in the process and communicate daily with key stakeholders. Bottom line: running a retail media network takes humans - and a lot of time and effort - to get the process right.  

Create a powerful media library